For the Spring Summer 2019 season, NOA NOA has been inspired by the concept of “Spring Cleaning”. The collection has been built around a strong feeling of spring, energy, optimism and activism. With an outset in the idea of a mental and creative “spring cleaning”, we roll up our sleeves, open the window for fresh air and see things in a new brighter light. We want to clean up, reorganize and see familiar aspects in new ways and in new combinations, but not necessarily perfect or minimalize. We want to make room for the playful and intuitive. The vibrant and optimistic.